Scaling the future of CPG growth
Scaling the future of CPG growth
We acquire and integrate best-in-class marketing agencies powering omni-channel growth for challenger CPG brands. Our agency platform is purpose-built for brands scaling across DTC, Amazon, and retail.
We acquire and integrate best-in-class marketing agencies powering omni-channel growth for challenger CPG brands. Our agency platform is purpose-built for brands scaling across DTC, Amazon, and retail.
CPG EXPERIENCE • FOUNDER-LED • FLEXIBLE DEAL STRUCTURES • CROSS-CHANNEL EXPERTISE
CPG EXPERIENCE
FOUNDER-LED
FLEXIBLE DEAL STRUCTURES
CROSS-CHANNEL EXPERTISE
We believe Consumer brands deserve an integrated growth engine that understands the full customer journey — from visibility to loyalty. And we believe agency founders deserve liquidity, legacy, and support without giving up what makes their work special.
Why do we exist
About us.
About us.
Not Just Investors. Strategic Partners.
Not Just Investors. Strategic Partners.
Forge Theory is building the go-to marketing services platform for challenger CPG brands. Our mission is to unlock the next era of growth by bringing together lifecycle, creative, retail, and AI-native agencies into a single, high-performance ecosystem.
Forge Theory is building the go-to marketing services platform for challenger CPG brands. Our mission is to unlock the next era of growth by bringing together lifecycle, creative, retail, and AI-native agencies into a single, high-performance ecosystem.
Billy Cole
Co-founder
Former President of a VC-backed CPG startup. 10+ years in brand-building, global eCommerce, and M&A. Led integration of multiple acquisitions and scaled consumer businesses across the US, UK, and Asia.
Billy Cole
Co-founder
Former President of a VC-backed CPG startup. 10+ years in brand-building, global eCommerce, and M&A. Led integration of multiple acquisitions and scaled consumer businesses across the US, UK, and Asia.
Chris Day
Co-founder
Former THG, Unilever, co-founder of VC-backed CPG start-up and founder of ads agency Media Stack. Has 10+ yeas within e-commerce consumer performance and brand marketing, and strategy across US, Europe and Asia.
Why Do We Exist.
We believe Consumer brands deserve an integrated growth engine that understands the full customer journey — from visibility to loyalty. And we believe agency founders deserve liquidity, legacy, and support without giving up what makes their work special.
We acquire high-margin, founder-led agencies with strong CPG experience — whether the founder needs rescuing, seeks a cash injection, or wants to grow while keeping 100% control — all within a collaborative platform built for scale.
What we look for.
What we look for.
Who we're looking to partner with
Who we're looking to partner with
We acquire high-margin, founder-led agencies with strong CPG experience — whether the founder needs rescuing, seeks a cash injection, or wants to grow while keeping 100% control — all within a collaborative platform built for scale.
Targets
Lifecycle/CRM
Creative + UGC
Retail Media
SEO/AIO
Locations
Targets
UK
USA
Europe
Asia
Sectors
Beauty & Wellness
Food & beverage
Health
CPG startups
For the founders.
For the founders.
Thinking About Your Next Chapter?
Thinking About Your Next Chapter?
Whether you're looking for liquidity, growth support, or just some breathing room — we offer flexible, founder-first structures built around your goals.
Whether you're looking for liquidity, growth support, or just some breathing room — we offer flexible, founder-first structures built around your goals.
Contact us.
Contact us.
“Our best deals are built on trust, transparency, and alignment.” - Chris Day
“Our best deals are built on trust, transparency, and alignment.” - Chris Day
What a Deal Can Look Like.
Full or partial sale
Cash up front + earn-out upside
Optional equity in FT
Ongoing leadership or clean transition
What a Deal Can Look Like.
Full or partial sale
Cash up front + earn-out upside
Optional equity in FT
Ongoing leadership or clean transition